You can increase your ecommerce conversion rate by making your site more attractive to customers. In today’s world, consumers want to purchase products from a trusted brand. When your store does not offer the preferred payment option, they will most likely abandon the brand. To avoid such an occurrence, you should consider offering as many payment options as possible. For instance, mobile wallets can make payment easy and convenient for customers. Customers will not want to fumble around with their credit cards to complete a transaction.
Besides ensuring that your site is attractive to visitors, there are several factors that affect their decision to purchase a product. For example, a free shipping option can influence a customer’s decision to buy more products. Additionally, it promotes higher engagement. Offering free shipping can increase your ecommerce conversion rate. However, it can also place additional strain on the operations of your eCommerce store. Therefore, it is critical to have a well-oiled supply chain, fulfilment and logistics.
Increasing the conversion rate with checkout champ is essential to a profitable online store. Ecommerce conversion rates vary from 2% to 5%, depending on the industry and country of operation. Top brands have higher conversion rates. Some landing pages even have conversion rates of 11%! By adjusting your website for a high conversion rate, you can increase your revenue. Listed below are some proven methods for increasing your ecommerce conversion rate. So, what are you waiting for? Start implementing these strategies today!
Make your ecommerce website more visible. High-converting eCommerce sites obey Fitts’s Law. The Fitts’ Law states that time is proportional to distance and width. By making your site more visible, you can increase your conversion rate. It is a proven fact that people are more likely to buy from businesses they already know. So, take advantage of this fact and boost your ecommerce conversion rate today!
Make sure your site loads quickly. Customers find reviews and photos trustworthy. Including UGC on your homepage will decrease your bounce rate. Use UGC on your category pages, product pages, and checkout page will help establish trust with customers and increase your conversion rate.
In fact, one study even found that customers are less likely to buy from an eCommerce site if its load time is longer than a second. Besides, fast-loading pages encourage them to spend more time browsing your site, which in turn increases your conversion rate.
Free shipping is another way to boost eCommerce conversion rate. Studies have shown that consumers are willing to spend more when free shipping is offered. But make sure that your customers are aware of free shipping.
If you can’t offer free shipping, then it’s best to limit this option and offer a higher minimum price. But remember to keep in mind that free shipping will cause customers to wait longer before receiving their purchases. There’s another tactic for increasing your eCommerce conversion rate that is quite costly but has great potential.
In addition to using social proof to build brand trust, you can also leverage customer reviews and testimonials to boost your conversion rate. The most authentic way to attract customers is through sharing content that has been tagged by them. The most effective ecommerce stores also make use of testimonials, ratings, and other customer-generated content.